The Application of Consumer Psychology in Advertising
DOI:
https://doi.org/10.5281/zenodo.8368203Keywords:
Consumer psychology, Advertising, Target audience, Marketing campaigns, Sales, Psychology of consumptionAbstract
Consumer psychology refers to the study of how consumers make purchasing decisions and how marketing strategies can be designed to influence their behavior. It involves understanding the psychological factors that influence a consumer’s perception, attitudes, and emotions towards products or brands. Consumer psychology aims to provide insights into why people buy certain products, how they evaluate different options, and what factors motivate them to make a purchase. By leveraging these insights, marketers can create effective advertising campaigns that resonate with consumers and drive sales. In this paper, we will explore the application of consumer psychology in advertising and its impact on marketing outcomes.
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Copyright (c) 2023 Ren Tong (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
